What Organization Pattern is the Motivated Sequence Pattern Based On?
The motivated sequence pattern is a persuasive writing technique that is widely used in various fields, including marketing, sales, and public speaking. This pattern is based on a specific organization pattern, which is the AIDA model. The AIDA model stands for Attention, Interest, Desire, and Action, and it is designed to guide the writer or speaker in structuring their message to effectively persuade the audience.
The first step in the motivated sequence pattern is to grab the audience’s attention. This is achieved by using a hook, which could be a surprising fact, a question, or a compelling story. The hook is designed to engage the audience’s interest and make them curious about what follows. By capturing their attention, the writer or speaker establishes a connection with the audience and sets the stage for the rest of the message.
The next step is to maintain the audience’s interest. This is done by providing relevant information and addressing the audience’s needs or concerns. The writer or speaker should use clear and concise language, and provide evidence or examples to support their claims. By keeping the audience engaged and interested, the writer or speaker establishes credibility and trust.
The third step is to create desire. This is achieved by emphasizing the benefits or advantages of the product, service, or idea being presented. The writer or speaker should use vivid language and emotional appeals to make the audience feel that they would be missing out if they did not take action. By creating a desire for the product or service, the writer or speaker increases the likelihood of the audience taking the desired action.
The final step in the motivated sequence pattern is to prompt the audience to take action. This is done by providing a clear call to action (CTA), which tells the audience exactly what they should do next. The CTA should be concise, compelling, and easy to understand. By providing a clear and straightforward CTA, the writer or speaker increases the chances of the audience taking the desired action.
In conclusion, the motivated sequence pattern is based on the AIDA model, which is an organization pattern designed to guide the writer or speaker in structuring their message to effectively persuade the audience. By following the AIDA model and using the motivated sequence pattern, individuals can create compelling and persuasive messages that are more likely to resonate with their audience and drive them to take action.
