How Did Gas Monkey Get Started?
Gas Monkey, a name that has become synonymous with automotive restoration and customization, has a fascinating origin story. Founded by former professional basketball player, Darrell “Bubba” Wallace Jr., and his business partner, former NASCAR crew chief, Robert “Bob” Bicknell Jr., Gas Monkey started as a small garage in Dallas, Texas, and has since grown into a global brand that is revered by car enthusiasts around the world.
The Birth of Gas Monkey
The journey of Gas Monkey began in 2008 when Bubba Wallace, who had recently retired from professional basketball, decided to pursue his passion for cars. He had always been fascinated by the automotive world and wanted to combine his love for cars with his entrepreneurial spirit. With the help of Bob Bicknell, who had years of experience in the racing industry, they set out to create a business that would cater to car enthusiasts and collectors.
From a Small Garage to a Global Brand
The initial idea was to open a small garage where they could restore and customize classic cars. They named their business Gas Monkey, inspired by the idea of a “gas monkey,” which is a term used to describe a mechanic who is always on the move, working on cars. Their first project was a 1970 Dodge Charger, which they transformed into a stunning show car. The success of this project led to more requests for their services, and soon, Gas Monkey was gaining a reputation for its exceptional work.
Expanding Horizons
As the demand for Gas Monkey’s services grew, the team decided to expand their operations. They opened a second location in Fort Worth, Texas, and started working on larger projects, including building custom show cars and restoring classic muscle cars. The popularity of Gas Monkey continued to soar, and they soon began appearing on television, first with the reality show “Gas Monkey Garage” on the Discovery Channel and later with “Gas Monkey Drag Race” on the History Channel.
Embracing the Digital Age
With the rise of social media and online platforms, Gas Monkey embraced the digital age by creating a strong online presence. They started sharing their work on platforms like YouTube and Instagram, which allowed them to reach a wider audience and showcase their projects to the world. This digital presence played a crucial role in the growth of Gas Monkey, as it helped them attract new customers and build a loyal following.
Continuing Success
Today, Gas Monkey has become a global brand with multiple locations, a thriving online presence, and a reputation for excellence in automotive restoration and customization. The company has worked on a wide range of projects, from restoring classic cars to building custom show cars for celebrities and corporations. Gas Monkey’s success can be attributed to the passion and dedication of its founders, as well as their commitment to delivering high-quality work that stands out in the industry.
Conclusion
The story of Gas Monkey is a testament to the power of following one’s passion and embracing opportunities. From a small garage in Dallas to a global brand, Gas Monkey has come a long way. Its founders, Bubba Wallace and Bob Bicknell, have created a legacy that will continue to inspire car enthusiasts and entrepreneurs for years to come. How did Gas Monkey get started? It all began with a dream, a passion for cars, and the determination to turn that dream into a reality.
